popularity

Controversial popularity of Belgian music and films

«When I use a word, Humpty Dumpty said in a rather a scornful tone, it means
just what I choose it to mean — neither more nor less». © Lewis Carroll

Check out that article from Metro. Seems like the text was written by the Belgian anti-piracy association, and the title — by a Metro editor who tried to please the public by indicating that some still like belgian music and movies.

Now, do the numbers given in the article make any sense to you? What would have changed if they were divided by 100 or multiplied by 1000?